DREAM/VISION SESSION INVITE
May 2015
COLLABORATORS
Steven Rivelis, CEO, Campaign Consultation TOOLS USED Adobe Illustrator FINAL FORM Digital file sent as an email attachment |
PROJECT SUMMARY
This invitation asked recipients to participate in a Dream/Vision Session for Baltimore Design School (BDS). The session was the kick-off event for a Strategic Vision Committee that I led with board member Steven Rivelis. I designed a flat, simplified image of the iconic BDS building to grab the invitees' attention and generate interest in the event. All colors and fonts reflected the existing BDS brand and brand aesthetic. Because some invitees were not yet familiar or involved with the school, the wording was crafted so that the event purpose was clear and recipients would understand how significant it was to be selected to participate, making them more likely to accept. This worked, as we had 80 participants. For more information about the event, please follow these links to the separate Dream/Vision Session Event and Dream/Vision Session Chronicle project pages. |