BalancedStones
August 2014
COLLABORATORS
Becky Slogeris TOOLS USED Adobe Illustrator Adobe InDesign FINAL FORM Digital concept pitch booklet |
PROJECT SUMMARY
The concept of BalancedStones was born from the quotation: "Enjoy everything in moderation, including moderation." The company would develop products and service apps to help consumers track their spending, use of time, and habits. Unlike similar existing systems, BalancesStones would illustrate tracking through comparisons to the consumer's personal goals instead of displaying actual metrics. This focus on overall balance instead of a line by line breakdown would be more likely to set people up to succeed, allowing them to celebrate overall tendencies toward a goal instead of obsessing over the occasional indulgence or splurge. BalancedStones is currently in the concept phase. |